“Product Placement in the Pews? Microtargeting Meets Megachurches”

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Read a Nov. 15, 2006, article about product placement and other marketing strategies targeting megachurches. The article is posted at the University of Pennsylvania’s Knowledge@Wharton site.

Website http://knowledge.wharton.upenn.edu/article.cfm?articleid=1605
Publication Knowledge@Wharton
Date 11/15/2006
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