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Richie L. Liu

Richie L. Liu is associate professor of marketing at Xavier University. His research and teaching are focused in the areas of branding and pro-social marketing, including how religiosity shapes consumer choices.

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Reporting on Religion & Climate Change

Catastrophic extreme weather events like droughts, floods and wildfires impact communities across the world as leaders continue to grapple with balancing energy needs and the global push for climate action. Although skepticism persists, a broad swath of faith communities advocate for policy change, fight for climate justice, establish creation care ministries, embrace solar energy, plant […]

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