Read a Sept. 17, 2003, Forbes magazine article on entrepreneurial and marketing activities of megachurches.

Read a Feb. 6, 2006, Christian Science Monitor article about the rise of megachurches.

Read a Nov. 15, 2006, article about product placement and other marketing strategies targeting megachurches. The article is posted at the University of Pennsylvania’s Knowledge@Wharton site.

Read a Nov. 23, 2007, New York Times article about megachurches’ entrepreneurial activities and the perceived benefits and drawbacks for the wider community.

Read a May 15, 2008, Christianity Today article about a shift by one of the best-known megachurches, Willow Creek Community Church in suburban Chicago, away from “seeker-centered” services in order to better meet the needs of more spiritually mature believers.

Read a March 10, 2009, blog post by Duke University professor Mark Chaves about how congregational size is changing America’s religious landscape.

Read a June 26, 2009, Forbes magazine article on megachurches. It includes descriptions and photos of the nation’s 10 biggest ones and a Q-and-A with Joel Osteen, pastor of Houston’s Lakewood Church.

Read an Aug. 6, 2009, Christianity Today editorial that asks whether megachurches — and smaller ones, too — ought to pay more attention to cultivating a “gospel culture” and less attention to cultivating growth.

A leading scholar on megachurches concurred with some of the findings of a 2009 Barna study on congregations and religious and political beliefs, but disagreed on others, according to this Aug. 12, 2009, Newsweek/Washington Post On Faith blog post.